User Experience or commonly known as UX is the design process that provides a significant website experience to users. This would involve the process of displaying services or products unto the website, understanding the navigation against the ease of use and functionalities of a website. UX is an essential process in all website design as it aims to provide users not only a deciding solution to their needs but more importantly to consider their behavior in navigating the website from one page to another thus leads to a deciding factor in purchase or inquiry of their services/products. A positive user experience keeps users loyal to the brand or business.
In short, it’s about how we can make the experience of the visitors as meaningful and valuable as possible.
A good user experience would mean that:
There are dozens of variables when it comes to optimizing user experience. From market research to usability evaluation and from user interface design to accessibility, there’s a lot that goes into this. Here are some tactics that you can start out to improve the user experience of your website:
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