Purpose-Built
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Purpose/Built
Melissa Soliano
3 mins read   |   20 Feb 2020

Redesigning Malaysia's Only Stock Exchange Website: Bursa Malaysia


Bursa Malaysia is among the largest stock exchange in the Asian region and the only stock exchange of Malaysia. Based in Kuala Lumpur, Bursa operates as a platform which provides a range of exchange-related products and services for companies, groups and governments to sell securities to the public. The range of offerings by Bursa Malaysia include bonds, derivatives, equities, trading, settle, clearing and depository services. Part of its central function includes ensuring that the price information for the trading of securities is distributed in an efficient manner to ensure that trading is carried out in a fair and orderly manner.


The Challenge |

As the only stock exchange of Malaysia and one of the largest in ASEAN, Bursa Malaysia’s website is visited by a numerous amount of visitors daily as it is their only source for exchange related information. Hence, it is essential for the website to be updated with the latest functionalities and website enhancements that this current digital era has to offer. As their old website was developed many years ago, it is no longer responsive and not user-friendly, thus fails to cater to the current audience.

The Solution |

We the team at Purpose Built recognized the crucial need for Bursa Malaysia’s website to be upgraded and thus we transformed the website to best fit this current digital and technological age. We redesigned the website layout to be visually appealing, professional and clean. We also complimented the layout with the use of their corporate colors, proper placement of meaningful visuals and text fonts that are easily read while making sure there is an adequate amount of white space. We have also revamped the interface of the website to make it more responsive, making sure that the site is mobile-friendly so that users on mobile are able to browse through the website with ease. As there are over 1000+ pages in Bursa Malaysia’s website, we redeveloped their menu navigation bar for a more prominent and logical navigation to assure information browsing is smooth and concise. In addition, we have also incorporated interactive graphs that allow users to look for information with the help of visual guides.

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Strategy
MELISSA
Q: What’s a work-related accomplishment that you’re really proud of?
A: What a feeling it was, to see one of the works I was a part of be displayed on digital billboards around the city.
Q: What’s your productivity trick? What energises you at work?
A: A cup of 3 in 1 Tenom Tea.
Q: What are you passionate about off work?
A: CrossFit and Music
Q: What’s one thing most people don’t know about you?
A: That i use to dance and was a leader of a dance crew during high school days.
Q: What’s one thing you’re learning now, and why is it important?
A: I am learning that building client relationship is essential as it is the foundation of any current or future projects. As we strive upon earning the client's trust, in return they reciprocate thus, ensuring an even higher quality work and the ability to complete projects efficiently from both parties.
Q: What’s the best advice you were ever given?
A: To not take things to heart; to take in the good and make them lessons, leave the bad.