When it comes to digital marketing, one of the very first key marketing tools is to have a website. Many new business owners might not think having a website is a top priority due to multiple reasons such as its cost, not being tech savvy and the time to develop the website. However, as professionals in the field, we highly encourage and note to all business owners that having a website is absolutely essential and should be made top priority before developing other marketing tools such as social media accounts.
Why is this so? Well, if a person comes across your brand and they have not heard about you before, the first step they would take is to make a search on their online browser for your brand. Should you not have a website, that would spark curiosity and doubt on your brand’s credibility. Having a website is like an introduction to your business especially to many potential customers who have just discovered your brand. It also functions as a one-stop space for information on your company, your products and/or services, FAQs, contact details and more. Most importantly, it would also help to establish credibility as a business.
Here is a point-form summary of key benefits to having a website for your business:
There are numerous benefits on having a website in which we would possibly break down in another day, we do hope that at this point we have convinced you to consider having a website should you not have one yet. In this article, we will share on the essential features your website should have that would bring value to your users.
1. Ease of navigation
Throughout our further research on this topic, almost all references have cited that having easy navigation is the most important feature to have on your website. Your website needs to be designed in a way that the information they are looking for can be accessed with minimal number of clicks and that the menu, sidebar and footer navigations are clear and concise.
2. A modern and up-to-date design layout
A website that is developed with a visually appealing design layout is sure to attract users and potential customers to your website. It is important to note that when designing your website layout, the user experience will have to be prioritized. There is no use for a trendy looking website if it confuses the user with its lack of accessibility. Hence, it is essential for the modern design layout to go hand in hand with the website functionalities and access to content.
3. Relevant and appealing content
What does your brand stand for? What is your brand’s vision and mission? What solution or purpose does your product or service have? How do you share what your products and services are? This is where the content on your website comes in play as it further explains about your company and what you have to offer. Having relevant content is extremely useful for your audience to learn more about your company and how to obtain or use your services. There are many ways to share content on your website such as photo galleries, a blog section as well as videos.
4. Clear call-to-actions
Now that you have a website full of information, what would be the next step you would want your user to do? This is where your website needs call-to-actions (CTA) that can be placed on your website or in any webpage to prompt your user to act such as subscribe to a newsletter, purchase a product, sign up for an account and more. Do note to not overwhelm each page with several CTAs as your website is meant to reduce your user’s burden of choice so place them where it's necessary to complete their user journey.
5. Mobile friendliness
As we are now living in a mobile-first era, it is essential to also ensure that your website functions well on a mobile device. Did you know that 54.8% of web traffic is generated from mobile devices at a global scale? This means that when developing your website, you will have to keep in mind how the layout will look like on smaller screens. Making this a priority means that you are providing a top-notch website experience to your mobile users and in return it would also increase your search rankings too.
To conclude, having a website for your brand or business is not just an extension of your brand, in fact, it is your brand. Having a well-developed website that prioritizes your users’ journey and keeping them engaged with your website content will indeed reap its benefits in the long term. Starting a website may seem like a lot of work, you might not know where to begin and what to include. Why not leave your worries to us? Allow us to build your website for you! Contact us at engage@purpose-built.com.my and let’s work together to develop an engaging and fully functional website for your business.
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