Explainer videos have increasingly become popular due to their effectiveness in growing a business. How does explainer videos help a brand or company? Well, studies show that people are highly to buy a product or service once they see an accompanying explainer video. Explainer videos have also proven to increase conversions as much as 20%. Let’s take a look at more reasons why your business will thrive with the help of explainer videos:
1. Clearer Explanation of your Product or Service
Explainer videos help to explain the functions and the usefulness of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
2. Grab Audience Attention
There are many limitations to the web content. Some business owners tend to cram loads of visuals, flashy animation, and colourful fonts on their web page, which confuses the potential customers and slows down the load time of the web page. By having an explainer video, all of those cool ideas can be combined and played out in one interactive and informative video.
3. Boost Conversion Rates
Explainer videos help entrepreneurs to track how many visitors on their sites are potential customers. Explainer videos display the number of views for each video, which tells you what product or service people are interested in.
4. Videos perform better on Social Media
Studies show that the brain processes content in video form 60,000 times faster than ordinary text. This is because videos ignite emotion and personal connection, giving users the desire to seek more information. A 3-minute explainer video about your product or service builds exposure and builds trust with viewers. When explainer videos are uploaded to social media, it generates 1200% more shares than text and images combined.
5. Videos perform better on Social Media
Explainer videos does not have to be restricted only to your website. You can upload and share them across to video sharing sites like YouTube and Vimeo, using keywords to attract attention of Internet users. Explainer videos can also be shared on your company’s social media platforms such as Facebook or Instagram. The best part about video sharing sites and social media platforms is that you can instantly share the same video from one platform, and link to other video sharing and social media sites.
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