Erra Fazira
3 minutes read   |   18 Apr 2021

The Importance of Email Signature and Best Practices in 2021

An email signature is an excellent equivalent to a business card in the digital world. Business of all sizes no longer think of email signature as a low-level tool as email signature can be extremely valuable for establishing a corporate identity and marketing your brand to a range of diverse stakeholders.

What is Email Signature?

An email signature or an email footer (which we embedded in the conclusion on every message we sent out) is a part of your brand image, therefore, is more than just your company name and title. The information it makes it clear for recipients to recognise it among others thus making it essential for companies to implement this strategy.

Best Practices for Email Signature for 2021:

1. The Essentials. Start with the basics and include the elements of the following:

  • Name
  • Position
  • Phone Number
  • Email
  • Website
  • Logo
  • Optional: Picture, Icons or Links to Social Media Platforms and/or Legal Disclaimer

2.  An email signature with a good design provides all the information with an effective hierarchy and maintain clear brand communication. The key is to establish clear positioning by using consistent fonts and font colours.

3. As emails remains at the top for the everyday communication channel, it is also important to ensure that your email signature must be responsive to smartphones.

4. Each employee should have the same layout throughout the company communication as consistency is key to a successful email signature branding. The logo and colours used should also be the same as the ones in your website, letterheads and business cards as it reinforces its identity.

5. Email signature is also an effective way to promote your social channels, add social media linked that you have a strong presence and business-related content.

Q: What’s a work-related accomplishment that you’re really proud of?
A: What a feeling it was, to see one of the works I was a part of be displayed on digital billboards around the city.
Q: What’s your productivity trick? What energises you at work?
A: A cup of 3 in 1 Tenom Tea.
Q: What are you passionate about off work?
A: CrossFit and Music
Q: What’s one thing most people don’t know about you?
A: That i use to dance and was a leader of a dance crew during high school days.
Q: What’s one thing you’re learning now, and why is it important?
A: I am learning that building client relationship is essential as it is the foundation of any current or future projects. As we strive upon earning the client's trust, in return they reciprocate thus, ensuring an even higher quality work and the ability to complete projects efficiently from both parties.
Q: What’s the best advice you were ever given?
A: To not take things to heart; to take in the good and make them lessons, leave the bad.