The Future is Digital and it started with Millennials, and now Gen Z is taking over as the first truly digital generation and for businesses, it all matters on how you scale your reach with technology in order to elevate the overall digital experience. Digital-Born Brands are simply brands that are born online and offers products to niche audiences, focuses on rapid delivery and offering levels of customisability. These brands thrive on social media, therefore allowing them to connect with the digital generation deeply.
Storytelling at Its best as Digital-Native Brands often build their values and ethos into the business from the start. They inherently understand the value of content and the role of storytelling as an important, if not the most important, foundational element of their marketing plan. They understand that the purpose of this content is to engage consumers in authentic ways to build their communities, establish consumer affinity and, most importantly, differentiate themselves from the competition.
Digital-Native Brands effectively flip the marketing funnel and start with retention as part of their awareness strategy and employ content tactics with retention in mind because they understand that their long-term success depends on the lifetime value that happens when consumers feel engaged on a more one-to-one, brand- to-consumer basis. They are masters at employing methods and ideas that may not be new on their own, but when used differently online become innovative, especially when compared with established brand tactics. Largely driven by promotion on social media, direct brands usually launch on mobile, and start with a keen eye on the platforms that will best reach their intended target audience consumers.
When it comes to content marketing, all brands can learn from Digital-Native Brands best practices. Here are a few to consider:
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