For most businesses, ‘do-it-yourself’ mindset isn’t uncommon but when it comes to photography for promotional or advertising purposes, doing it yourself may not result in the best outcomes. Whether it’s for your website, billboards, printed materials, or social media, quality and professional photography will make your business seem more reputable.
Unfortunately, during the business start-up phase, the expenses involved in hiring a professional photographer seem like one of the most expendable on the list. It’s all too easy to fall into the trap of using stock photos, or even trying to perform the task yourself. However, the outcome might not be as great as it should be. As these visuals would represent your business and most importantly your digital identity, it is important to do it right.
Here’s six reasons why you should be investing in professional photography for your small business:
1. Professional photos establish your brand’s identity.
Imagery is an indispensable part of your brand and how your business communicates itself to the public. Is your business corporate, witty or fun, video and imagery give you a chance to really showcase your brand’s personality. Plus, no matter your personality, it shows you are serious about quality and professionalism.
2. Professional photos grab the attention of your customers and give a good first impression.
As mentioned above, images on your website and social media are often the first impressions of your business. So, it’s absolutely vital to have your best foot forward to make your business stand out.
3. Professional photos give an authentic visual representation of your brand.
People connect with people, so using photos and videos of your actual staff, office and business gives customers a chance to form a connection with you, before you’ve even met. The importance of this cannot be overlooked, especially in the professional services industries such as finance and medicine, where trust and connection are important to retain customers. You could always use stock photos, but because they don’t show your actual product, service or business, it won’t come across as authentic to your customers. You can see an example of this above which showcases the great staff at National Construction Management.
4. Customers can get to know you.
When customers visit your website, they want to get to know you, what you do and why you do it! It’s been proven people are more likely to do business with someone they know and trust. Stock photos don’t help them do that – even worse, they could give people a false impression of what you offer. The best way for potential customers to get to know your business is by showing them actual photos of your business, your team and what you do.
5. The quality of professional photography is incomparable.
No matter how good the camera on your phone is, you simply can’t beat the quality produced by professional photographers. Years of experience, coupled with the great quality gear they use, guarantees the final images are high quality and perfect for the platforms you intend to use them on, whether it’s your website, Facebook, LinkedIn imagery or more.
6. Professional photos give your business a competitive edge.
High-quality images stand out from the crowd and make your business unique and professional, which can be the difference between someone clicking your Ad on Google, engaging with your social media or enquiring through your website. It can lift the quality of a business more than you know, which means higher quality services and higher quality customers; and who doesn’t want that?
Professional photography can set the tone for your whole business, showing your potential customers that you are committed to providing them with professional service and quality products. If you value your brand, you should hire a professional photographer to help you with your business growth.
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