HiLogic Sdn Bhd

BRANDING • WEBSITE DEVELOPMENT

THE BRAND

HiLogic is a project management training organization that specializes in delivering courses and performing advisory roles where they teach their clients to apply recognized methods, frameworks and approaches. HiLogic was first established in Australia in the year 2002 and was formed in Kuala Lumpur, Malaysia in 2008, quickly becoming the region’s leading accredited PRINCE2 training specialists. HiLogic’s primary focus is to assist their client’s in achieving their business goals by implementing PPM methods and agile concepts.

THE INSIGHT

It is essential for companies to upgrade their digital presence in order to be in line with the ever evolving digital era. To strengthen their brand awareness and user engagement, HiLogic needed a new look to better reach their target audience, which are the digital users of today. HiLogic has approached Purpose Built with the need of rebranding their company image.

Hilogic-logo
Hilogic-logo

THE SOLUTION

We have re-designed a brand new logo for HiLogic which best represents the organization. Implementing striking symbolism, bold typography and a professional feel, the new logo signifies the transfer of knowledge between trainers and clients that happens at HiLogic. HiLogic’s website was also given a brand new look as part of their rebranding exercise. We have also created collateral designs such as name cards and letterheads to support their new brand image and identity.

 

The website has been re-designed and incorporated with a better design layout which include an enhanced UX/UI interface. Contents on the new website are displayed clearly and the overview of courses available can be seen directly on the homepage. The user interface has elements that are easy to access, understand, and use to facilitate a successful enrolment process. We have also made sure that the website is mobile-compatible. Upon the successful completion of the Malaysia website, the re-design of the Australia website then commenced. To differentiate the two websites, different colour schemes were used.

 

As the client is based in Australia, the team at Purpose Built made sure that there were no communication barriers in keeping the client updated throughout the duration of the project. Thus, a weekly progress update and discussion is arranged via Skype call with the client. It was also essential in making sure that all development and progress are done according to the project timeline.