How do you captivate your audience with a Landing Page? More, and more, the abundance of content in the digital sphere is narrowing our collective attention span. The infinite accessible content exhaust the attention and shortened the peak of interest for one topic, influenced further by the competitive fierce for novelty. How do you eliminate the clutter of marginal content and outline the highlight that is easily digestible to your audience?
Landing Page are one of the most underutilized tools in an organisation, and undoubtedly have many versatile uses but what exactly is a Landing Page? In short, landing page is a page you ‘land’ as you click on a link. You may be thinking, but isn’t that the same as any website link that you can direct your audience to land? The key difference is that Landing Page are simplified and have no distractions. Giving a website link that is a part of a larger website with navigation items, allowing distractions as there are more things to see from other places on the site.
There types of Landing Pages that you can utilise is a Reference Landing Page or Transactional Landing Page. A Reference Landing Page is a page that provides appealing and relevant information to the visitor or a summary of your product or service and a Transactional Landing Page aims to encourage the viewer to make a purchase or at least provide contact information that may become a lead.
What are the components of a Landing Page?
This is where you input a specific statement that explains why your product or offering is unique and why your audience will benefit from it, without a strong USP, your landing page is at a disadvantage from the start.
An extension to the USP, this is where you should further highlight the benefits and value of your offering to your audience.
Set the stage for an experience, not just a product. Find a relevant image that establishes the value of product and evokes the desired emotion in your audience.
Social Proof can increase conversions by 10%-30% depending on usage and clarity.
It is encouraged to sticking to a singular goal as it minimises the amount of choice you give to your visitors thus makes it much easier to create a truly effective landing page.
What’s Next?
In the current age, with the rise of consumption of content, your visitors does not the patience. Make them understand your message fast and concise, keep it simple and clear. If the message can be understood in seconds, it is more likely that they will hit the button.
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