The year 2020 is definitely different from what we expected it to be, from a shift of work environment to nationwide movement control. When times are tough, content is king. We have been enjoying seeing the global creatives shift their strategies to ensure the messaging fits the current narrative. Here is our pick of creative campaigns during this unprecedented times.
1. Burger King: Stay Home of the Whooper
Always known for their creative marketing strategies, Burger King encourages citizens of the world to stay home amid the pandemic just by being your couch potato-riatic self.
2. Heinz: Ketchup Puzzle
Our Head Of Creative, Chung Hing loves Heinz Ketchup, so this one is for him. Heinz released only 57 of this puzzle that includes 570 red pieces to keep one extremely busy during lockdown. Though we didn’t get to own one, we have definitely had our share on completing puzzles in lockdown.
3. IKEA: Furniture Forts
Were you in lockdown if you didn’t make a fort during the #stayhome period? If you have never made a makeshift fort, you are missing out but fret not as IKEA Russia has illustrated 6-ways to build forts with their iconic easy-to-follow instructions. As the pandemic continues, we advise you to build fort in the weekends.
4. NIKE: Play For The World
Nike’s global campaign is an invitation to rethink one’s ambitions in a world that discovers a new everyday life. With a strong message of "If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world." the campaign cultivates unity as we are one.
5. AUDI: The Drive
Audi shared a 4-hours content road journey through the Australian landscapes and we were fully immersed with it. This pick is for the isolation blues and dreaming of driving the car around. For weeks we endured lockdown and with limitation of movement, we could only imagine what it was like to drive for hours.
6. Apple: Creativity Goes On
Of course Apple is sharing the power of creativity with its devices thus proving further that creativity is limitless and we love that! We were glued (guilty!) to our devices throughout lockdown and if it was’t for technology, how could we do video calls with our team mates to tell them we miss working in the office?
7. Heineken: Connections
This one is cheeky of its relatability. Heineken ‘Connections’ is all about the moment that we’ve been through, from finding a comfortable spot near a charging port to the reality of poor WIFI connections. Let's face it, this video was all of us.
8. Vodafone: Even When We Can’t Be Close, We Can Be Together
“Even when we can’t be close, we can be together.” Similarly to the campaign above, this importance of staying connected even when we are apart is wholesome. Wether it is learning together, relax together or cook together, we need the support through our family and friends in fight against Covid-19.
9. HBO: It’s OK Not To Feel OK
The world has changed and this campaign reminds us that it is completely OK to Not Feel OK. This PSA campaign tells us to talk about how Covid-19 is making us feel: the fear, the anxiety, the change. We are all in this together.
10. Iceland: Let It Out
In addition to talking more about how we feel during this times of uncertainty, perhaps what we needs is to scream it out. This is what the campaign is about, Let It Out by Iceland allows you to release your frustration it out in seven of its remote locations within the country through the campaign website. Although we are not travelling anytime this year, we needed that to let it out.
I want to know what creative campaign have you seen throughout this pandemic. Let’s talk: engage@purpose-built.com.my
